The Enrollment Management Marketing team is offering their services to the larger University community in an effort to advance our market position, align our academic value proposition, and synchronize the overall recruitment effort across our nine schools and colleges. 

The fees listed below will be charged to the department for any work outside of the scope of work as defined by our standard Admission Cycle strategies. All work will be quoted and agreed upon in writing before projects begin.

Services

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  • PHOTOGRAPHY

    Event Coverage (min 2 hours)  

    • Raw photos: $200  
    • Edited photos: Minimum of 1 hour – Starting at $300  

    Head Shots 
     
    • Raw photos: Depending on the number of headshots – Starting at $100  
    • Edited photos:  Depending on the number of headshots – Starting at $150 


    All photo quotes include three rounds of revisions. Additional revisions will be charged a minimum of $50 per round. 

  • VIDEO

    Event Coverage (min 2 hours)  

    • RAW footage only - $400  
    • Short Recap (1-2 min) – Starting at $2,000 
      (Includes editing and color correction, licensed music, voice over if needed) 


    Video Tour (5 - 7 min) - Starting at $5,000 
     
    (Includes 3 days of filming, editing and color correction, licensed music, voice over if needed) 

    Short video (1-2 min) - Starting at $2,000  
    (Minimum of 2 hours of filming, editing and color correction, licensed music, voice over if needed) 

    Long video (3-5 min) – Starting at $3000  
    (Minimum of 3 hours of filming, editing, color correction, licensed music, voice over if needed) 

    Testimonial w/ interviews  
    • Interview only with one camera, lighting, in one location - $400  
    • Interview + B-Roll (1 day of filming) - Starting at $1,200  
    • Interview + B-Roll + Editing - Starting at $2,000   

     

    All quotes include three rounds of revisions. Additional revisions will be charged a minimum of $50 per round. 

  • GRAPHIC DESIGN

    Digital Design (Does not include working file) 

    • Digital Signage – Starting at $150 
    • Original digital graphic - Starting at $200  
    • Package of 6 icons - Starting at $250  
    • Web mockup with wireframe - Starting at $300 
    • Styling of presentation – Starting at $400  


    Print Design (Print ready file with images, paper recommendations, and quote for print) 
     

    • Stationery (business card, letterhead, envelope) - Starting at $150  
    • Postcard with copy editing - Starting at $250  
    • One-sheeter / Fact-sheet - Starting at $350 
    • Poster – Starting at $400  
    • Brochure (4–6 pages) – Starting at $450  
    • Booklet (6+ pages) – Starting at $800  

     

    All quotes include three rounds of revisions. Additional revisions will be charged a minimum of $50 per round. 

  • COPYWRITING

    Emails

    • Starting at $75 


    Blog Post with SEO (Search Engine Optimization)

    • Starting at $200  

    Web Copy with SEO and keyword research

    • Starting at $300 

    Postcards and informational flyers

    • Starting at $200 


    Booklet (6+ pages)

    • Starting at $500  


    Scriptwriting

    • Starting at $200 

     

    All quotes include three rounds of revisions. Additional revisions will be charged a minimum of $50 per round. 

  • VIRTUAL EVENTS

    Event Hosting in Slate/Zoom – Starting at $250 

    • Includes event registration  
    • Triggered communications 
    • Event reminders 
    • Licensed Zoom room for large events 

    Email Marketing Strategy - Starting at $200 
     
    • Four to six targeted communications leading up to the event 
    • Branded and custom content 


    Social Promo Graphics (to include on your channels) - $150
     

    Pre-event Practice Session (15 minutes) - $100  

    Virtual Event Package (all of the above) - $750 

    Add-Ons 

    • Presentation branding and editing – Starting at $250 
    • Intro Graphic with Music - $100   
    • Technical support during event - $150

     

    All quotes include three rounds of revisions. Additional revisions will be charged a minimum of $50 per round.

  • SOCIAL MEDIA PACKAGES¬†

    Basic – Starting at $400 

    • Campaign Strategy 
    • Audit + Optimization   
    • Analytics Report 


    Standard – Starting at $500
     

    • Campaign Strategy 
    • Audit + Optimization  
    • Content Calendar 
    • Analytics Report 


    Advanced – Starting at $750
     

    • Campaign Strategy 
    • Audit + Optimization  
    • Content Calendar 
    • Content Creation 
    • Analytics Report 


    Content Package (30 days) – Starting at $850
     

    Clients provide guidelines and we generate original content (images, graphics, videos), captions, edit, add sounds.  

    • 2 Reels/TikToks – short-form, up to 30 seconds  
    • 2 Instagram story sets, 10 posts each  
    • 12 Instagram, Facebook, and Twitter captions  
    • Hashtag matrix  
    • Analytics Support – client should have access to SM analytics (natively through each SM platform or through third-party platform). We will advise on creating analytics reports/determining KPIs (Key performance indicators)  

     

    All photo quotes include three rounds of revisions. Additional revisions will be charged a minimum of $50 per round. 

Memorandum of Understanding

Once again, any work outside of the scope of work as defined by our standard Admission Cycle strategies will be done for a fee. Strategies for an admission cycle include work for all populations—encompassing Fall and Spring first-year and transfer undergraduate students. Stages of the cycle begin with High School inquiry at the sophomore through junior level, application generation targeting domestic and international high school seniors, yield for admitted students, and anti-melt from May 1 through the summer (or fall for Spring starts). All cycles consist of email sequences, social campaigns, events (in-person and virtual), how-to videos, video spotlights, blog posts, print materials for the Enrollment Management teams, and management of third-party engagement platforms (YouVisit, Scoir, etc.). 

School and college specific content is included in all phases of the cycle.

Scope of work includes: 

  • Viewbook – all schools included 
  • Blog spotlights (one per school) 
  • Video spotlights (one per school) 
  • Emails: 
    • Inquiry (2 x Sophomore/Junior: Choose What to Study)  
    • App Gen (4 x Academic Experience, Outcomes, Experiential Learning, Advantages of School)  
    • Yield (5 x Faculty & Staff, Dean’s Message, Career Success, Resources, What to Expect)  
    • Anti-Melt (3 x Welcome, Registration Overview, Next Steps)  
  • Events:  
    • Preview the U (2 in-person) 
    • All About the U Academics (1 virtual) 
    • Future Cane Day (3 in-person) 
    • Cane Academics (1 virtual) 
  • School/College contact information for tours given on daily visit confirmation page 
  • Personalized Applicant Portal Content 

Social Media Definitions 

Analytics : The ability to gather and find meaning in data gathered from social channels to support business decisions.

  • Determining monthly and quarterly KPI’s  
  • Analytics Support – Using the SM analytics (natively through each SM platform or through third-party platform) we advise on creating analytics reports/determining KPIs  

Audit + Optimization: Comprehensive audit of select social media channels.  

  • Optimization of each social media page – profile image, banners, bio, etc.  

Content Calendar: Calendar that gives you a bird's eye view of your social activity for 30 days.  

  • Optimized with best posting days and times  
  • Goals, content topics, and hashtags for each post  
  • Platforms: Instagram, Facebook, Twitter, Tiktok, LinkedIn  

Content Creation: Client provides assets, we create captions, edit, add sounds for all relevant platforms.  

  • Reels/TikToks – short-form, up to 30 seconds  
  • Instagram story – 10 posts 
  • Unique Instagram, Facebook, and Twitter captions  
  • Hashtag matrix  

Strategy: A comprehensive social media plan 

  • Define social media goals and how they align with University and Department objectives + determine metrics to track.  
  • Describe your target audience and identify competitors.  
  • Build content pillars, with assigned hashtags.